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Special Report



          Exhibit 6 - TSR Growth Is Even More Closely Correlated to Revenue Growth than EBITDA Margin Growth
         Five-year TSR 2019–2023 (%)                        Five-year TSR 2019–2023 (%)

            30                                                30
                                                                                            South Asia
                                             South Asia                     South Korea
                           South Korea
            20                                                20
                                                                   Western Europe  Switzerland
                              China            Switzerland         United States            China

            10           United States         Western Europe  10     Japan
                      Germany   LATAM                                             LATAM
                                                                                 Nordic
                                  Japan     Nordic               Germany       Canada
                       Canada   UK   Australia                             UK      Australia
             0                                                 0
                 Middle East                                     Middle            Others
                                      Others                      East


            –10                                              –10
              –15       -10      –5        0        5           –5      0      5      10     15      20
                Median EBITDA Margin CAGR (2019–2023)               Median Revenue CAGR (2019–2023)
                               N = 330                                          N = 343
                                            Circle size represents group total of companies' revenue in USD

                                  Europe      Emerging Markets    NEA       North America    China
       Sources: Company reports; S&P Capital IQ; BCG analysis.
       Notes: “South Asia” comprises India; “Other” includes Israel, Cayman Islands, and South Africa; “ASEAN” includes Thailand, Malaysia, and Vietnam;
       “Middle East” includes Egypt, Kuwait, and Saudi Arabia; “LATAM” includes Mexico, Brazil, and Chile; “Nordic” includes Denmark, Finland, Norway, and
       Sweden. All absolute values are median values.
       the drivers of value creation in different  measures. Furthermore, the number of  *  Investing in innovation and sustain-
       regions underlines the importance  of  companies doing so has increased by   ability  by  developing  product  port-
       having a clear and robust TSR strategy.  more than 10% over the last 12 months.   folios and business models that are
                                                                             supported by key trends, such as cir-
       Securing Success  in the Chemical   To drive successful value creation,   cularity and the transition to net zero.
       Industry Requires a Proactive  TSR  companies  should be guided by the   *  Rigorously  driving  commercial
       Strategy                          following key principles.           excellence  and customer focus
          In an era marked by significant chal-                              through  efficiency  improvements,
       lenges and uncertainties, chemical com-  Prioritize  the  main  driver  of TSR:   prioritizing customer needs, and
       panies  must adopt  a strategy  that can  growth                      stronger relationships.
       activate  all TSR  levers. Value  creation   Rather  than  relying  solely  on   *  Exploring  partnerships  and joint
       is growing in importance. Increasingly,  efficiency  improvements,  companies   ventures  along  the  value  chain  so
       company leaders want their medium-and  should focus on robust growth strate-  that companies can enhance their
       long-term plans to have a clear TSR ele-  gies that leverage end market dynamics   go-to-market strategies and service
       ment. (See “The Rising Importance of a  and innovations. This involves:   offerings.
       TSR Strategy.”) Using AI, we’ve found  *  Tapping into emerging opportuni-
       that two out of three chemical compa-  ties by  aligning growth  strategies  Pursue continuous portfolio optimiza-
       nies  now  tackle  value  creation  topics   with  strong  end-industry  sectors  tion and strategic M&A.
       in their earnings calls, with a particular    to  achieve  consistent,  long-term   Chemical  companies  must  rigorously
       focus on capital levers and cost efficiency    growth and profitability.   adjust  their  portfolios  and  actively

       Chemical Weekly  December 17, 2024                                                              179


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