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Special Report



                                   The Rising Importance of a TSR Strategy

          In recent years, demand for a TSR  business, financial, and investor strate-   growth’s  role  as  the  key  TSR
        strategy – both as a standalone approach  gies  –  to  TSR  outcomes.  As  a  result,   driver).
        and as part of broader corporate strate-  companies can focus on those actions  *  circular,  bio-based,  and  net-zero
        gies – has increased. Industry leaders   that  drive  strong,  sustainable TSR  and   initiatives.
        and shareholders are prioritizing   increase shareholder value.   *  using industry best practices  to
        medium  –  and  long-term  plans  that                               achieve  R&D  and  commercial
        clearly  articulate  TSR  potential  and   Strategies  that  can  successfully    excellence.
        outline  the  value  creation  impacts  of  enhance TSR include:   *  process  optimization  by  means
        different  actions.  At  BCG,  we  help  *  portfolio realignments that refocus   of digital technologies and
        companies  to  connect  levers  –  across   the business and drive growth (given    zero-based budgeting.

                                          BCG’s Approach to TSR Strategy

                                                        5
                                            Recommended path forward
                                               TSR strategy roadmap


                4 TSR simulation and assessment  • Overall: Corporate level (history/plans)
                  (TSR, P/E, share price, market cap):  • Portfolio X-ray: Lines of business and/or geographies (history/plans)
                                             • Integrated TSR strategy scenarios and “wheels” (e.g., growth vs. margin,
                                              acquisitions, divestitures, financial policy options)

                             1                          2                          3
                    Key drivers of differences     Investor insights      Financial policy optimization
                     in valuation multiples     (interviews and “natural     and free cash flow
                                                   investor type”)           pressure testing


                           Leveraging BCG's TSR research, insights, experts, and proprietary toolkit


        Source: BCG.

       On a regional level, emerging markets   When we looked at the correlation  tions  about  South  Korea’s  position  in
       (boosted by South Asia) and China were  between companies’ TSR and how they  future-oriented areas, such as electronics
       the top performers in terms of revenue  performed  on  environmental,  social,  and batteries, led to a strong expansion
       growth.  (See  Exhibit  5.)  At  the  same  and  governance  (ESG)  criteria,  we  in valuation multiples which drove TSR
       time, EBITDA margins shrank across all   found there was a particularly  strong  performance. (See Exhibit 6.)
       regions. Among our five sectors, margin  correlation between high TSR and good
       declines particularly impacted multispe-  corporate governance – underlining its   Unlike most regions, which suf-
       cialty  players.  However,  the  industrial  importance to investors.   fered margin declines during the period
       gases, mining and oilfield, and pharma                             2019 – 2023, South Asia, led by India,
       ingredients  subsectors  benefited  from   South Korea was an especially sig-  was one of only a few with stable mar-
       strong margins. Multiple expansion –  nificant outlier. On a regional level, its  gins. The region is consistently ahead
       reflecting  positive  market  sentiment  chemical  companies  delivered  the  sec-  of its peer group in terms of TSR and
       about  companies’  future  prospects  –   ond-highest TSR  after  South Asia.  How-  revenue expansion, helped by generous
       was  another  important  driver  of  TSR  ever, the average EBITDA margin in the  industrial policy support from federal
       performance, both in emerging markets  South Korean chemical industry in 2023  and  state  governments,  a  large  and
       and particularly South Korea, but also in  was by far the lowest across all regions.  increasing population, and a growing
       focused specialties.              Despite this, positive investor expecta-  middle class. Such divergence between

       178                                                                 Chemical Weekly  December 17, 2024


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