Page 180 - CW E-Magazine (30-4-2024)

PCHi CHINA 2024 PCHi CHINA 2024

ing the ‘brick & mortar’ structure of the “The collaboration with Saifu epito- Mr. Francois Bleger, Global President said, “We are embracing the changing
skin. The skin can resist external aggres- mises the philosophy of ‘stronger of Beauty and Care, and President of dynamics of the personal care mar-
sions, while internally, the extracellular together’, and we are excited to serve our Brenntag Specialties Asia Pacifi c. ket and the increasingly personalised
matrix is improved resulting in well global suppliers and address the unique demands of consumers by delivering
aging effects, said Ms. Yang. demands of the Chinese market,” said Mr. Yu Tao, General Manager, Saifu solutions that align with market needs”.

Shiloxome safeguards the skin from BANKING ON BIOTECH
environmental pollutants by preserving
the microbial diversity in the most Sethic Innovation Labo displays the power
superfi cial barrier of the skin.
of metabolites
“Shiloxome visibly combats aging
signs by enhancing the skin’s natural bar- Sethic Innovations Labo, which
riers, safeguarding the skin against pollu- originated from France and has
tion, and making it the perfect solution to developed in China for 20 years, has
aging consumer needs,” said Ms. Yang. been offering innovative raw mate-
rials, formulations, concepts, and
Market trends software solutions to the Chinese
Later talking about key trends in beauty industry.
the Chinese cosmetics market, she said company, accounting for around 45% of Speaking about challenges for a
sensitivity is one of the top claims. “The total sales. The company is very strong European company to cater to the China The company is focussed on inte-
trend of skin barrier protection fi rst seen in South America, especially in Brazil, market, she highlighted the huge efforts grating skin care, hair care, oral care
in China is now getting popular around where it is number one active ingredient needed to comply with stringent regu- and inner care ingredients to deliver
the globe. Chinese consumers are also supplier. lations and particularly with regards to synergic care solutions for health
getting more conscious of the role of the ingredients safety assessment wherein beauty product manufacturers.
ingredients in protecting their skin,” she “We are growing in China and the animal testing is required to prove safety.
said. US. Last year, we established our US “As animal testing has been banned in The company leverages its fermen-
subsidiary in New Jersey. We are posi- Europe, this proves to be quite a chal- tation platform in Japan and Spain and
Ms. Yang said Provital supplies to tioned in almost all the strategic markets lenge for us,” she said. The local com- offers fermented metabiotics, consi-
more than 100 countries from its manu- of the world. We also have big plans for petition is also very severe and Chinese dered the key to the health of micro-
facturing facilities in Barcelona (Spain). India as it is becoming more important companies have grown very fast in recent biome. “We focus on the metabolites
Europe is the biggest market for the for us,” said Ms. Yang. years, she added. for developing products that leverage importance of understanding Chinese company’s ‘Aquaforte V’ – a plank-
the power of the microbiome. We try consumers’ preferences and the need ton-derived metabolite obtained by
to replicate the process happening in for rigorous testing and analysis. algal fermentation. It is a powerful
Brenntag Specialties offers ‘look good and feel good’ our guts, in our factories. We develop contouring agent with anti-muscle
tailor-made ingredients by rebalancing He also highlighted the unique sagging mechanism, which helps
solutions multiple bacterial strains to obtain requirements of the Indian market, restore and improve the ‘V’ Shape
the metabolites,” said Mr. Jean-Yves including high demands for efficacy on young skin and has re-modelling
Brenntag, the German chemicals Bruxer, Managing Director of the as food supplements tend to be pre- & fi rming effect on ageing skin, said
and ingredients distributor, in colla- company. scribed by doctors and sold by pharma- Mr. Bruxer.
boration with Shanghai Saifu Chemical ceutical companies.
Development Co., Ltd., a Brenntag Speaking about the company’s The company also displayed its
group company, showcased the latest focus on China, he attributed it to the “We expanded our capacity two ‘Optimealth’ platform which contains
advancements in personal care and country’s openness to new ideas and years ago and are ready to go global. over 300 identifi ed active molecules in
home care solutions, focusing on key high technical, regulatory and safety We are developing a distribution in a very stable liquid or powder form. It
ingredients and formulations that standards. He added that the focus is Asia since last year, and looking for is available in different grades for skin
deliver sustainability, health, and well- on “science and effi cacy, rather than distributors in Europe and US,” he care, scalp care, oral care, inner care
being to consumers, backed by the storytelling” in the Chinese market, said. (nutrition), and pet care. “The effi ciency
company’s global technical expertise, in an oblique reference to the emphasis of this platform has been proven by
tailor-made formulations, and appli- on eco-responsibility in Europe and Among the latest novel ingre- various in-vitro and in-vivo studies,”
cations. US. Mr. Bruxer emphasised the dients showcased at the PCHi was the said Mr. Bruxer.

180 Chemical Weekly April 30, 2024 Chemical Weekly April 30, 2024 181

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