Page 195 - CW E-Magazine (26-9-2023)

Special Report

Emerging trends in powder coatings market

his article provides an over- fast-growing market
view of the global powder coat- for powder coat- ASHISH LADHA
Tings market; regional and end ings. Global Product Manager – Advanced
market dynamics; industry structure; Materials
and top emerging trends in the global Europe, Middle Aditya Birla Chemicals Ltd.
market. East and Africa Email: ashish.ladha@adityabirla.com
(EMEA) is the sec-
Global powder coatings industry ond largest region, after APAC, ac- Electrical insulation for rotors, bus-
Globally, the powder coatings counting for ~23% share, followed by bars etc.;
market is estimated to be ~$13bn and Americas at ~20%. Rebar coatings;
~2.8-mt in volume terms. It accounts General Industry – home appliances,
for ~13% of the global industrial coat- The end markets for powder coating heavy duty ACE (Agricultural, Con-
ings market. are fairly diversified. There are 4 broad struction and Earthmoving equip-
end segments: ment), electronics such as server
Asia accounts for close to 57% of Architectural – Aluminium extru- housing, network equipment, etc.;

the total powder coatings market, with sion for window profiles, facades, Automotive & Transportation –

China roughly accounting for ~45% ornamental fencing; passenger cars, two-wheelers; and
of global consumption. India accounts Functional – Coatings for drinking Transportation – trailers, railways,

for ~3% of global consumption in water, oil & gas pipelines, along bus body.
value terms and ~5% in volume terms. with pipeline accessories such as
Despite its small size, India remains a valves etc.; Overall, the global powder coatings
market is expected to grow at a CAGR
of 5-8% over medium term.

Powder coating industry structure
Typically, the market for industrial
coatings are fairly concentrated. For
example, in automotive OEM coatings,
the top-5 producers account for ~75%+
of the global market. In marine coatings,
the top-3 producers account for ~70%
of the coatings sales; whilein bever-
age can coatings, the top-3 producers
account for ~70% of market share. How-
ever, the powder coatings segment is

Chemical Weekly September 26, 2023 195

Contents Index to Advertisers Index to Products Advertised