Page 171 - CW E-Magazine (17-10-2023)

News from Abroad

EDUCATION PROGRAMME

In-cosmetics Asia to spotlight key developments in APAC

cosmetics market amid shift towards sustainable beauty
The leading cosmetic ingredients
focussed exhibition, In-cosmetics Asia,
will return to Bangkok on 7-9 Novem-
ber 2023 and put the spotlight on the
biggest topics, innovations, and chal-
lenges across skincare, haircare, sun-
care, and sustainable beauty. “Through
a combination of technical seminars,
product and ingredient showcases, and
marketing trends sessions, the In-cos- for the ‘Marketing Trends Theatre’ will
metics Asia education programme will be ‘Conscious consumerism and the
highlight the biggest innovations in pursuit of sustainable beauty’, run by CAGR of 5.70% according to Mordor
sustainable and ethical beauty today,” Euromonitor. It will explore how mind- Intelligence. A number of experts will
commented Ms. Sarah Gibson, Event ful consumerism has created a discerni- discuss the current consumer trends
Director for In-cosmetics Asia. ble shift in consumer shopping habits. driving the expansion of the APAC
haircare industry. Highlights include
Sustainable beauty Skincare a session in the Marketing Trends
Over the past few years, growing Valued at $76.82-bn in 2021, the Theatre examining innovation in hair
consumer awareness and purchasing APAC skincare market is expected to and scalp care, looking at the influence
power in Asia have created a powerful see significant growth over the next of skincare on the hair category with a
shift towards sustainable products and five years. This year’s education pro- focus on scalp-centric products and the
practices. According to research from gramme at In-cosmetics Asia will high- rise of aromatherapeutic and ayurvedic
Euromonitor International, 75% of light some of the key developments in plant ingredients.
survey respondents in the beauty and the APAC skincare market, and how
personal care space were planning on brands are taking on prominent industry Also looking at haircare, Ms. Tanya
developing products with vegan, vege- challenges. Driven by an increasingly Rajani, Senior Beauty & Personal Care
tarian and plant-based claims in 2022. elderly population and rising consu- Analyst at Mintel India, will lead a
However, the demand for ethical cos- mer awareness, products with integrated discussion on India’s hair oil secrets,
metics isn’t just shaping new products anti-ageing properties are also growing in analysing the latest trends in the mar-
and services but also the way brands popularity in the APAC skincare mar- ket and the role of hair oils in India
operate and communicate with their ket. In line with this, the programme from treatment to wellbeing. The event
customers. Euromonitor has recom- will feature several technical seminars will also feature ‘Love is in the Hair’ a
mended that cosmetic brands focus on including ‘For younger and healthier visual showcase profiling trendy ingre-
consumer education and transparency skin — Bioactive brightening & tight- dients that are presented in formulated
to effectively communicate with custo- ening solutions’ run by Sylvia Liu, prototypes – demonstrating how they
mers and encourage brand loyalty. Product Manager, Bloomage Biotech- can be used in finished products.
nology and ‘Velvety skin feel and wrin-
At In-cosmetics Asia, a dedicated kle reduction with upcycled fermenta- Innovations in suncare
‘Spotlight On’ product showcase will tion ingredient’ hosted by Kenji Oike, In 2023, revenue in the APAC sun
focus on sustainable, conscious beauty. Chief Executive Officer, Vitamin C60 protection market hit $3.9-bn, with
Key sessions in the ‘Spotlight On’ the- BioResearch Corporation. projections that the market will grow
atre include ‘Voyage of sustainability: by 5.9% CAGR over the next five
From the citrus flower, Dai-dai to Haircare development years.The expo’s education programme
Neona’, scheduled to be hosted by Yunfei The Asian haircare market currently will feature several demonstrations on
Xu, Marketing Manager at Ingredi sits at $33.04-bn and is expected to how to develop suncare products in the
Biotech. Another key session scheduled hit $43.59-bn by 2028, growing at a Formulation Lab.

Chemical Weekly October 17, 2023 171

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