Page 168 - CW E-Magazine (10-10-2023)

News from Abroad

POOLING EXPERTISE

Huntsman launches technology portal to foster

innovation & manufacturing-driven collaborations

US-based Huntsman Corporation ability to partner is a critical capability solve, and collaboration opportunities
has launched a ‘Technology Portal’ for the future,” pointed out Dr. David with Huntsman. The manufacturing
dedicated to engaging with innovators Hatrick, Vice President of Strategic platform will serve as a contact hub
and manufacturers across the value Marketing and Innovation for Hunts- for chemical manufacturers to explore
chain. The cross-divisional initiative man’s Advanced Materials division. tailored scale-up, industrialisation, cus-
aims to facilitate and foster external “The Huntsman Technology Portal tom manufacturing, and other manu-
collaborations, connecting minds and will make it easier for external parties facturing solutions for their unique
expertise from diverse sectors with to propose and request new solutions, requirements.
Huntsman to unlock potential business technologies and capabilities that could
opportunities. be jointly developed to create value for The portal is hosted on Huntsman’s
them and Huntsman,” he added. website: https://www.huntsman.com/
“Working with external partners, technology-portal. “We can assure that
customers, and suppliers is very often The portal offers distinct cooper- all ideas submitted will be reviewed
the fastest route to developing and ation routes for innovation and man- by a senior internal team established
launching new products into the market. ufacturing driven collaboration. The specifically for this purpose,” said
The skills needed for successful new innovation-driven interface will enable Dr. Ralph Diguilio, Vice President of
products and applications are rarely innovators and entrepreneurs to share Global R&D for Huntsman’s Perfor-
held within one organisation and the innovation challenges, problems to mance Products division.

DIGITAL SCENT CREATION
Procter & Gamble to employ Moodify’s AI-based

software to design fragrances

Moodify, the Israeli scent tech com- demic research at the Weizmann Olfac-
pany has announced that consumer tory Research Group.
products giant, Procter & Gamble, has
selected ‘Moodify White’, an artificial Mr. Eyal Maor, CEO of Moodify,
intelligence (AI)-based fragrance de- said, “By incorporating Moodify’s
sign software solution, to be used by its cutting-edge technology into their pro-
fragrance development group. cesses, P&G is helping further moder-
nise scent design and integration in con-
“Following a thorough and exten- sumer products. With the world’s most
sive examination, P&G is now ready to advanced AI fragrance database and
harness Moodify’s unique capabilities set of algorithms, Moodify is uniquely
for malodour control based on digital positioned to revolutionise how malo-
scent creation, marking a revolutionary dour control and scents are designed,
shift in using innovative AI technology Its patented Scent AI technologies tested, and brought to market”. “This
to enhance product development, de- combine scent industry expertise with is a significant step in our digital trans-
sign, and speed to market,” Moodify machine learning, physics, chemistry, formation agenda, emphasising the use
said in a press note. neuroscience, and fragrance design to of digital tools to improve the use of
crack the code to dynamic scent deve- fragrance in products,” noted Mr. Jerry
Moodify scent technologies enable lopment and delivery. Its scent malo- Porter, Chief R&D and Innovation
brands and fragrance houses to create & dour control and formulation software Officer, Fabric & Home Care, Flavor &
control scents for their products. is based on more than a decade of aca- Fragrances, Procter & Gamble.

168 Chemical Weekly October 10, 2023

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