Page 157 - CW E-Magazine (28-1-2025)

News from Abroad

REORGANISATION
DuPont drops plan to separate water business, moves

ahead with electronics spinoff

US-based chemicals and mate- transaction by November 1 this year. “The decision for water unit to
rials firm, DuPont, said it no longer Last year, in May, DuPont had said the remain with DuPont provides the new
intends to separate its water business transaction could take up to 24 months organisation with greater strategic
into a publicly traded company, but to close. flexibility over time and another high
said it would go ahead with the spinoff growth business alongside healthcare,”
of its electronics business. DuPont’s electronic segment in- said the company’s CEO Ms. Lori
cludes semiconductor technologies and Koch, adding that 2025 is expected to
The decision comes months after interconnect solutions. The segment be a strong year for the water segment.
the company revealed plans to split into saw a 7.1% rise in net sales during the
three publicly traded companies, in a third quarter. In 2015, DuPont merged with Dow
tax-free manner, to unlock value and in a $130-billion deal to create Dow-
pursue focused growth. DuPont said it had “evaluated DuPont. Two years later, the company
all strategic alternatives,” and deter- spun off its chemical businesses as Dow
The company said it would accele- mined that keeping its water unit was and agribusiness division into Corteva,
rate the separation of its electronics the best way to generate value for the with DuPont continuing as the company
business and expects to complete the segment. it is today.

IFF launches initiative to help brands create fragrances

for Chinese consumers

US-based fragrance maker, IFF, has
launched its ‘China Scent Exploration
Programme’, a consumer learning ini-
tiative designed to create fragrances
specifically for the Chinese region by
leveraging artificial intelligence (AI)
and cultural insights.

The programme builds on IFF’s
regional expertise, which began in 1981
when it became the first multinational
fragrance company to establish opera-
tions in China.

“The Chinese fragrance market Serving a market that spans fine frag- opinions from tier-1 cities to emerging
represents one of our industry’s most rance ($2.15-bn), beauty and personal markets,” said Mr. Arnaud Montet,
exciting opportunities,” said Ms. Ana care ($77.35-bn), and home care ($18-bn), Vice President of Global Human &
Paula Mendonça, President, Scent, IFF. the initiative combines historical Consumer Insights, Scent, IFF. “This
“By combining AI with deep cultural research, cultural analysis, and AI to unprecedented scale of insights
insights for the first time, we are trans- help brands develop unique scents that enables us to help brands develop tar-
forming fragrances development in deeply resonate with Chinese consu- geted fragrances for specific regions
this dynamic market, unlocking unique mers, IFF said. and demographics, reducing develop-
opportunities for both global and local ment time and costs significantly,” he
brands,” she added. “Our research captures consumer noted.

Chemical Weekly January 28, 2025 157

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