Page 164 - CW E-Magazine (1-4-2025)

News from Abroad

NEW BRANDING
Lubrizol unveils new logo

American chemicals company, Lubrizol’s innovation journey
Lubrizol, has launched a new brand began in a tiny Cleveland-based garage
expression, including a fresh logo, when the company invented its first
new tagline, and a brand story that automotive solutions to lubricate leaf
represents the best of the organisation’s springs on early automobiles. “Ninety-
storied legacy of 100 years and its seven years and thousands of patents
optimism for its next 100 years. later, the company continues to inno-
has on everyday life and the science vate breakthrough solutions driving
“This exciting brand evolution that makes it possible. Our enhanced impact across industries, from delive-
reflects our Lubrizol brand promise, brand expression is backed by all the ring clean drinking water to enabling
for all those we work with and all we great things Lubrizol is revered for efficient transportation to progressing
enable,” said Ms. Rebecca Liebert, today, including our technical innovation, modern infrastructure, supporting criti-
Lubrizol President & CEO. “Our new quality and collaborative partnership, cal medicines and enhancing count-
tagline ‘Imagined for Life. Enabled by delivered by an experienced and less products used by consumers every
Science.’ reflects the impact Lubrizol committed Lubrizol team.” day,” the company said.
Solabia relocates Paris head office

French natural ingredients firm, sippany, New Jersey, co-locating with
Solabia, has moved its headquarters to Applechem, which it acquired in 2023.
La Défense business district in Paris. To accommodate growth, Solabia USA
has significantly increased its office
Solabia said the move is part of a space, expanding from 17,800 to 42,000
transformation plan launched in 2022. square feet.
La Défense, it said, is a strategic hub
offering ideal proximity to partners and The R&D laboratory will also dou-
clients, while its headquarters’ modern ble in size in 2025. Furthermore, Solabia
and inspiring environment brings it will launch a customer experience cen-
“one step closer to our ambition for Solabia has also moved its US tre providing hands-on technical support
excellence and innovation”. operations from New York City to Par- and training opportunities for customers.

Evonik inks US distribution deal for its cleaning

solutions

Germany’s Evonik has entered into the eastern region of the US for many
an exclusive agreement with the US- years.
based Sea-Land Chemical Company
for the distribution of its cleaning solu- Evonik provides the homecare,
tions in the US. The agreement builds vehicle care, and industrial & institu-
on a long-standing relationship with tional cleaning markets with cleaning
the distributor and expands the reach solutions, many of which have a strong
of Evonik’s cleaning solutions to the sustainability profile. According to the
entire US. company, its additives and surfactants
are geared to meet the requirements of
Sea-Land Chemical has been distri- consumer home care and institutional
buting Evonik’s cleaning solutions in cleaning markets.

164 Chemical Weekly April 1, 2025

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