Page 140 - CW E-Magazine (16-4-2024)

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PETROCHEMICALS CONFERENCE
APIC 2024 to focus on sustainability and market

challenges in petrochemicals

The Asian Petrochemical Industry
Conference (APIC) 2024, to be held in
Seoul (South Korea) from May 30-31,
will focus on opportunities for sustain-
able growth amidst the challenges of
energy transition and carbon neutrality,
particularly considering the current
market conditions.

Hosted by Korea Petrochemical PIAT (Petrochemical Industry Associa- and ICIS. The second day will include
Industry Association (KPIA) on the tion of Taiwan) in order to share infor- country presentations, updating on the
theme ‘Trailblazing the Path in a Sus- mation, build cooperation, and pursue most recent developments in their res-
tainable Era’, the event promises to be the development of petrochemical pective petrochemical industries, as
an enlightening experience, showcas- industry in Asia. As more nations wan- well sessions focused on sectors in-
ing the latest innovations in business. ted to participate in the conference, cluding polyolefi ns, styrenics, poly-
It will also provide an opportunity to EAPIC extended its membership to vinyl chloride, synthetic rubbers, syn-
communicate with not only renowned Malaysia, Thailand, Singapore and India, thetic fi bre raw materials, chemicals,
Korean petrochemical and chemical and changed its name to APIC. as well as sustainability and circular
companies, but also industry profes- economy.
sionals from around the world. APIC In addition to the existing seven
was started as East Asia Petrochemi- member countries, the Philippines has Keynote speakers include: Mr. Oliver
cal Industry Conference (EAPIC) in also been invited to this year’s event. Gerard Thorel, Executive Vice
1979, and this year will mark the 42nd President, Chemicals Strategic Busi-
anniversary. EAPIC was established by The fi rst day of the event will have ness Unit, SABIC; Mr. Marco Men-
major Asian petrochemical industry Chemical Marketing Seminars from sink, Director General, CEFIC; and
associations – KPIA, JPCA (Japan Petro- S&P Global Commodity Insights, Mr. Avinash Goyal, Senior Partner,
chemical Industry Association), and Chemical Market Analytics, Argus McKinsey & Company.

E-COMMERCE PLATFORM
Birla Pivot targets revenue of $1-bn in next three years

Birla Pivot, a B2B e-commerce buyers and sellers. The aspiration is Launched in August 2023, Birla
platform for building materials of the to reach $1-billion revenue in the next Pivot offers more than 35 product cate-
Aditya Birla Group, is targeting reve- three years,” Birla Pivot CEO, Mr. gories and over 18,000 SKUs sourced
nue of $1-bn in the next three years, Sandeep Komaravelly said. from more than 150 Indian and inter-
according to a top company offi cial. national brands across categories includ-
Bullish on India’s construction ing cement, steel, plywood, sanitary-
The platform, a business unit industry, he said it is undergoing expo- ware, tiles, among others, the company
of Grasim Industries, has crossed nential growth and is projected to reach said, adding it has also introduced its
Rs. 1,000-crore revenue in its fi rst year of $1.4-trillion by 2025. “With less than private label for plywood and tiles. Birla
operations in FY24, the company said 2% digital penetration, the construction Pivot delivers in over 200 cities across 25
in a regulatory fi ling on April 8. “Birla industry faces many challenges from States to a range of customer base span-
Pivot’s vision is to leverage techno- fragmented supplier networks, and ning EPC companies, civil contractors,
logy to create smarter and more effi cient logistical bottlenecks to access to credit,” real estate developers, OEMs, fabrica-
solutions across the value chain for he added. tors, dealers, and retailers.

140 Chemical Weekly April 16, 2024

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